Celebrating the 3-year anniversary of 3LAU's debut album
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3LAU’s Ultraviolet Vinyl Collection celebrates the 3 year anniversary of his debut album released in 2018, garnering over 100 million streams to date. The album captured the inevitable loneliness of digitally-driven social relationships and the original artwork was designed by 3LAU’s longtime creative collaborator Slimesunday. Slimesunday uses editing techniques like pixel-sorting to represent this theme visually, capturing emotional decay, and the struggle to find balance between digital and analogue worlds. A feeling that’s especially relevant in 2021. Only 33 NFTs within this collection will ever be created. Each NFT was redeemable for special edition physical vinyls, unreleased music, and unique experiences. The top bidder was able to collaborate with 3LAU and give creative input on producing a brand new 3LAU single. The 2nd through 6th bidders were able to choose two dance songs to be incorporated in a custom 3LAU mix.